Nicholl Consultancy offers executive & personal development coaching to clients primarily in and around Bath.
Wednesday, 21 December 2011
Quality 2 required for great Leadership
Wednesday, 30 November 2011
Leadership - The 7 Qualities you Need
Friday, 21 October 2011
Marketing Meeting Checklist
- What is their issue?
- What are their requirements?
- What are the implications for them if things don't change?
- Do we have a good solution to their problems? Obviously you do otherwise you wouldn't be having the meeting.
- What competition are we up against?
- Do they have a preferred supplier?
- What do they like about them x 3?
- What we do over and above that is ....
- Do we have anything unique that they need or that we can persuade them that they need?
- For the decision
- For the implementation
- Is the size of the sale big enough/too big?
- Does it demand too much effort for its size?
- Do we have the resources?
- Is there a budget?
- Is it realistic?
- Are you talking to the decision makers?
- Do the decision-makers know there is a decision to be made?
- Is there a real need for this project?
- Are they serious?
- Are they actually going to make a decision?
Tuesday, 27 September 2011
Your Personal Brand: It's all about Image
When it comes to speaking, we like to think that what we say and how we say it is more important than what we look like and how people see us. . .
But the truth is that people do judge us by our appearance and by our offstage behaviour.
When you are portraying an image that fits in with your brand, you will have the audience in a place where they’re going to be very receptive to what it is that you’re talking about.
Your Brand: What Everything You Do Says About You
The most important thing in terms of making the right first impression is brand. How do you decide what your personal brand is going to be? Well, it takes a bit of research and it takes a bit of digging.
But here are some simple things that you can do first:
Personal Research
Research the brands that you are attracted to is the first step in recognizing your brand. What brands do you like, what brands do you resonate with? What brands will accurately represent the image that you want to have?
When you start to get clearer in that, you can get some clarity around how you’re going to position yourself.
Magazine Research
Grab all different kinds of magazines: lifestyle, beauty, business. Go through and tear out images that speak to your values and your brand. Create a “Brand Board” around what look and feel you want to project into the marketplace based on images. Then create a list of value words around those images.
Words that Define Your Brand
So for us, that is Shift Lifestyle, and the words that define our brand are fun, anything is possible, looking for the bigger pie, contribution, lifestyle, freedom, and a myriad of other words. And around these words that’s the brand we created.
Your Dress and Image
What you wear is going to be influenced by your brand. You rarely see Richard Branson wearing anything other than a sweater, a pullover, a jumper and looking unshaven with unkempt hair. He’s got that relaxed look around him at all times. That’s his style.
On the flip side, you never see the royal family, for instance, wearing anything other than expensive tailored suits. There’s a certain look and feel to what you wear if you’re a royal.
It’s the same for a speaker. When you start your speaking career you need to choose your brand. And then everything you wear onstage and off needs to reflect your brand. So you need to get really clear about that.
Your clothes = Your Brand
Get Stylish!
So, have a think about your personal brand. Who is it you would like to model? Create a ‘brand board’ and look at the words which describe your brand. Also look at what it is you are wearing onstage and make sure that your clothing backs up your brand. And remember, have fun!
After reading this article, you decide that you want to create or update your brand, but would like to work on it with somebody unbiased, then you can contact me at Nicholl Consultancy and I would be delighted to have a chat with you.
Until next time - Be Successful!
Sharon
Thursday, 4 August 2011
4 Ways to Handle Rejection in Business
As business owners, we face rejection in many ways. Whether we’re trying to get financing, land a new client or negotiate a deal with a potential partner, it’s inevitable that we’ll hear “no” at least some—if not most—of the time.
But successful entrepreneurs don’t let rejection get them down. Instead, they learn from it and use it to grow their businesses.
Do the maths
If you take every rejection personally, you’ll struggle to grow your business. Try taking the personal out of the rejection equation. One technique many salespeople use: Track how many contacts, cold calls or sales calls you have to make before you get to “yes.” It is possible to quantify the average number of attempts it takes to get a sale. If you do this, you can look at every “no” as one step closer to that “yes.” Instead of getting defeated by rejection, you’ll grow to see it as just one step on the path to your ultimate goal.
Ask questions and listen to the answers
When a prospect doesn’t buy or a potential partner doesn’t follow through with the deal, ask them their reason for saying no—and listen carefully to their answer. Your goal is not to try and change their mind (although that may be the ultimate outcome) but simply to learn. Urge them to be completely honest—and don’t get defensive. Simply listen to their reasons, ask more questions if you need to, and then thank them for their honesty. Their reasons for saying no may surprise you.
Assess the problem
Once you know why the other person rejected your offer, you can evaluate whether the problem lies with your business, or whether this particular relationship simply isn’t a good fit. For example, do you regularly hear from prospects that your prices are too high or is it just this particular person who feels that way? If the reason for rejection lies with the other party, and not with your offer, it may be best to just move on to your next prospect.
Make changes when warranted
If you’ve heard the same “complaint” from several prospects or if your efforts to form strategic partnerships with other businesses are regularly rejected due to concerns about your business’s ability to deliver, it’s time to make some changes. Smart entrepreneurs don’t keep doing the same thing over and over and expecting different results. Adjust your approach as needed. If you keep fine-tuning your approach, you’ll likely find that you get fewer “no’s” and more “yeses.”
Rejection will never disappear from your business life. And, given the lessons it can teach, you shouldn’t want it to. Facing rejection doesn’t make you a failure—but failing to learn from it just might.
If you would like to work with me to explore how to increase your business success the contact me at Nicholl Consultancy.
Until next time - enjoy the summer!
Sharon
Wednesday, 15 June 2011
Another 5 Ways to be Happy without being Perfect!
Monday, 23 May 2011
5 Ways to be Happy without being Perfect!
- 1. Things you can fix - in which case, fix them.
- 2. Things you can't fix - in which case, stop worrying about them!
Wednesday, 11 May 2011
Is Perfectionism paralysing you?
Tuesday, 19 April 2011
Thoughts about Networking
Since I started my business a few years ago, I knew that it was necessary for me to 'get out there' and network in order to get known and to build relationships. Because, like it or not, people buy from people they like, know and trust, it is very unlikely that they buy from strangers - you don't do you, so why should anybody else?
I tried a few network groups, I found some to be too formal for me, others were all female groups and I found that I didn't like that. Then I tried
4 Networking and I really enjoyed it. The breakfast meetings are really well structured but remain very friendly and there at 290 groups all around the country, so once you are a member, wherever you are based or doing business, you can pop into a local group and you are made very welcome.
At each meeting you give a 40 second pitch about your business, you have 3 ten minute 1-2-1 appointments with people of your choosing to learn more about them and their business, and there is a 10 minute 4 Sight presentation, which is an opportunity to learn something new, it is not a sales pitch.
According to the 4 Networking blurb it:
- provides personal and business support
- somewhere to give and receive advice
- a place to find good quality, reliable suppliers
- allows you to develop valuable collaborations and alliances
- a balance of 50% business, 50% social ... and it works!
- ideal for gaining introductions to new business.
4 Networking is my group of choice, I enjoy the meetings, I have gained a number of new clients and great opportunities, plus I have met useful suppliers and also made some good friends.
So if you want to get out and about in order to grow your business I recommend
4 Networking and if you want to have somebody alongside you as your business grows and thrives then get in touch with me at www.nichollconsultancy.co.uk for a chat.
I would also love to hear about your experience of networking - just leave me a comment.
Until next time - great networking!
Sharon
Friday, 18 March 2011
Handling Customer Complaints
Just keep your cool and your sense of humour."
Smiley Blanton
Twelve golden rules:
· Treat all complaints seriously, don’t take the complaint or criticism personally;
· make your first response positive;
· don’t rush onto the defensive;
· try to resolve the complaint as your first objective;
· avoid using jargon that the customer might not understand;
· if there has been a mistake – acknowledge it and apologise;
· be prepared to take responsibility for other people’s mistakes;
· take the initiative with suggestions to put things right and offer choices;
· try to make amends – however don’t make promises you can’t keep;
· if the customer is wrong, don’t embarrass them if you need to point it out;
· be tactful and learn from mistakes;
· watch your body language; say you’re sorry with your actions as well as your words.
If you find dealing with complaints from customers difficult or would like to become more assertive, then do get in touch with me at Nicholl Consultancy.
Until next time - stay calm!