Monday 11 October 2010

7 Strategies to "Buff Up Your Business"


To be successful,
you have to have your heart in your business
and your business in your heart.

Thomas Watson Sr.

Over the next few weeks, we will take a look at seven different strategies that will make a difference to your business, provided you put them into practice. Because that is the key to everything - actually taking action.

Strategy 1 - Know why your company is in business

It is imperative to know:

  • Your company vision and mission
  • What kind of business you own and run
  • How you want your customers and staff to perceive you?
  • What makes it all worthwhile?
  • What the company's values and goals are.

Your vision takes into account the current status of your business and serves to point the direction in which you want to go.

For example: you may acknowledge that your business already meets industry standards in customer support but your vision might be that you will exceed industry standards and move customer care to a higher level within a given time period.

Your mission is more concerned with the overall aim of the business - a reason for being. For example: to deliver a product or service which surpasses your competitors offerings.

Your values are things like integrity, professionalism, delivering results, respect etc. and of course your goals are the targets you set for yourself and the business in order to make your vision become a reality.

If you find it difficult to find answers to the five bullet points above, then you probably need to explore them with a business coach, somebody who is not closely involved with your business, so they are unbiased and can assist you to look at things in a different way.

Why not take advantage of my offer of a free 45 minute coaching session to explore your business in more depth. Just contact me at Nicholl Consultancy and we can make a start.

Until next time when we will look at Strategy 2 - "How to substantially increase your net profit"

I wish you a productive and exciting week

Regards Sharon


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